Bet365 are one of the world’s largest sports betting firms. A British company, they are Stoke-on-Trent’s largest private sector employer, and are owned by the Coates family. They were famously started in a Portakabin, as recently as 2000, and have grown to a point where their customers number in the millions and they are present in nearly 200 countries. We rate them among the very best online bookmakers, thanks to their value odds, unrivaled in-play offering, and clear, easy-to-use website and app.
SIGN UP OFFER
Bet365’s sign up offer is extremely generous. They will match your first deposit (up to £100) in free bets, provided you claim within 7 days of registering, and use your free bets within 30 days of claiming. Free bet stakes are not returned with winnings (as is fairly standard with free bets). In addition to the high free bet amount, the low qualifying odds (1/5 or 1.20 in decimal) make this an extremely attractive offer.
The initial goodwill generated from the bookmaker’s generous sign up offer is strengthened when you start to delve into the markets offered. Odds are excellent value, and the range of opportunities to gamble is superb. Click through to a particular event and you will find an extensive and deep range of markets (on a major football match for example there will be dozens)
In play markets is where Bet365 really flexes its muscles. Click through to an event that’s already started, and you will find the easy-to-navigate console remains, and in addition to one of the market’s best ranges of in play betting opportunities, you’ll also find a plethora of quickly-updated stats and a nicely-executed display about where the action is happening (event dependent). Bet on something and want to watch it? No problem – at B365 you can stream a ton of live events from across the globe, provided you have at least £1 in your account or have bet on the event.
WEBSITE & APP
The homepage may seem a bit full-on initially with the wall of numbers in front of you, but the main areas (sports, casino etc) are clearly labelled across the top of the page, and subheadings are obvious down the left. The Grey and green layout really works for me, providing a calm, minimalist interface. This calm, easy-to-get-around theme carries on in the app, which, truth be told, is a joy to use. Everything is accessible and the in play experience in particular is fun and engaging.
Whilst not the most extensive, the ongoing offers at Bet365 are high in quality. They offer best odds guaranteed on ITV races, a risk-free £50 bet if you back a winner in an ITV race at odds of 4/1 or higher (must be used on the next ITV feature race), a bonus of up to 100% on football accumulators across top European leagues and cup competitions, tennis accumulator bonuses, and also a ‘bore draw’ offer where you will get your money back on correct score, half time/full time, and scorecast bets if your football match finishes 0-0.