Betfair was launched in 2000 and is the UK’s largest online betting company, and the world’s largest online betting exchange. The exchange service actually came first, only adding the sportsbook in 2012. While the company operate under a Gibraltar licence, they are headquartered in London. In February 2016 they merged with Paddy Power to become Paddy Power Betfair. Betfair report that they have over 4 million customers, and that they employ 1800 people, globally.
SIGN UP OFFER
Betfair’s sign up offer is arguably the best in the business, with a spectacular £100 of free bets for new customers. Simply sign up, place 5 x £10+ bets in the sportsbook at minimum odds of 1/2 (1.5) (bets placed on the same selection or market don’t count), and after the 5 bets have been settled, you will receive a £20 free bet. You can do that five times for a total of £100 in free bets. You really will struggle to find a better free bet offer, given this one’s simplicity, and the great offerings Betfair have, generally.
MARKETS AND ODDS
All the sports you could want are there, and with good depth of markets, too. From the usual suspects (football, rugby, horses etc) to mixed martial arts, gaelic football, and table tennis, virtual sports…whatever you want to have a punt on Betfair have got it covered. Dive into the sports and events and all the markets you could want are present. In terms of odds, Betfair’s sportsbook does not lead the way. The odds are not poor, (and they do have best odds guaranteed on horse racing) but neither are they up there with the industry’s best. What they do, though, is offer reasonably competitive odds, plus the opportunity to benefit from a ‘Price Rush’ every now and again.
Price Rush is a nice feature and occurs when you place a bet in the sportsbook, and Betfair discover you could get a better deal in the exchange. They place your bet at the better price then give you a special message on your betslip, like this.
WEBSITE & APP
It will come as no surprise that there’s a lot of overlap between the Paddy Power and Betfair websites, given that they are the same company, and this is no bad thing. The Betfair website is clean, clear, and compact. The bold yellow and black headers keep the main sections of the site in your eyeline and easy to get to, with the yellow blocks strategically used to draw your attention to current promotions and price boosts, which is great. On the left hand side is a ‘quick links’ section, with relevant, upcoming events just a click away. So if there’s a major tournament on, you’ll see it there to easily access. below this is the longer list of sports. The betslip is always in the top right-hand corner and it loads quickly and is clear without too much detail. The website really is great to use, and the accompanying app, likewise.
Not overwhelming in terms of regular offers, but Befair do offer a lot in terms of boosted prices, and their Each Way Edge feature (allowing enhanced odds on fewer places on horse racing). As well as 50% boost on your first acca of the week, BFSB have a great offer of a free bet (up to £25) if you pick a winner at 3/1 or greater (selected races). New customers also get a risk free first £5 bet on the Betfair Exchange, which is a nice touch.
The odds may not be industry-leading, but with a great website, the fantastic sign up offer of £100 in free bets, superb ongoing offers, and responsive customer care, Betfair sportsbook really is a superb account to have.
£100 in free bets
Industry-leader and a fantastic welcome offer
One of the biggest names in online betting, they are the benchmark, and have a superb sign up offer, too.
- Fantastic welcome offer of £100 in free bets
- Extremely comprehensive site
- High quality ongoing offers
- Excellent customer care
- Initially overwhelming choice