Founded in Dublin in 1988, Paddy Power has become one of the UK and Ireland’s most recognisable gambling companies thanks to their bold branding, strong high street presence, and headline-grabbing promotions and advertising. Their cheeky image, aggressive expansion, and merger with Betfair in 2016 has seen them consolidate their already-strong market share in recent years.
SIGN UP OFFER
The Paddy Power offer for new customers is among the lowest of the major bookmakers. That said, the real value in having PP as one of your betting companies of choice comes with the ongoing offers, and, for us, that cheeky image which brings a bit of fun to advertising and also their offers. When you sign up for a new account, you’ll get a £10 risk free bet. If it loses, you’ll get it refunded as cash. So not the most generous, but not many hoops to jump through.
MARKETS & ODDS
As you would expect of one of the major players, Paddy Power has a vast range of sports and non sports events to bet on. The usual suspects of football, horse racing, boxing, snooker, rugby league and union are all there, as well as more niche sports and novelty bets. One of the downsides of PP is that they are (understandably) very on the ball with major events which have money back special offers attached. If you like to bet on big premier league matches, for example, don’t be surprised if their normally-good-value odds are on the lower end of the market.