Sportingbet Review

Sportingbet have been a feature of the online betting sector since 1998, and operate across the globe. In 2012 they were bought out by William Hill and GVG Holdings, with each taking different areas of the business. Sportingbet hosts a sportsbook, a casino, and virtual games and poker operations through it’s Paradise Poker arm. The website is clean and easy to get round, the odds are good value, and the customer service is quick, friendly, and nothing is too much trouble.

A good, risk-free offer awaits new customers to Sportingbet. This is becoming more and more the most popular way to offer new punters a deal when signing up and £15 is a good offer. To qualify, you must deposit at least £10 and place a bet of up to £15 at odds of evens (2.0) or greater. If the bet wins, great. If it loses, Sportingbet will give you the money back as a free bet. Pretty decent, and really straightforward. You won’t struggle to find some tasty value, either, given that their markets and odds are so good.

In terms of scope of offerings, Sportingbet is up there with the best. They boast over 30,000 betting opportunities a day, across 90 sports, which they claim to be a record. Their markets cover the usual popular horses, football, rugby (both disciplines) etc, and the depth of offering is superb. Value-wise, Sportingbet will always provide you with quality. Their odds and margins, while not at the very top end of the market, are always competitive.

Not the most sophisticated, but there’s something about this website we really like. It feels intuitive to use, easy to navigate with that pale blue, dark blue, and red colour scheme keeping everything linked together and easily navigable. As with most sports betting sites, there are main menus along the top, then sub menus below. Down the left hand side there are more specific breakdowns by sports, backed by a dark grey, which helps keep things easy to find. You can ‘favourite’ teams by clicking the star next to eg a team, and that will stick to the left hand side, which is a nice feature, allowing fans of teams to easily access the betting options for their teams’ next fixtures.

When you log in you will (like Bet365 and others) find a live stream box on the right hand side, so you can drop in to whatever sporting event is on at that time and being featured (as long as you have a balance in your account at the time).

There is a simple but very effective in play offering at Sportingbet. The live stream box becomes the in play box, and you will see a basic animation of the direction of play, where the ball is and so on. You can check recent form, key stats, lineups (where available), and a few other, similarly basic metrics. Above all this is like the rest of the site. Simple and minimalistic with few bells and whistles, but it’s extremely effective and easy for the user to get around.

There’s plenty to get your teeth into if you are a regular customer with Sportingbet and a lot to keep you coming back in the form of ongoing offers. In addition to ad hoc offers such as prize draws for tickets to the World Cup or Euros etc, Sportingbet offer faller refunds on certain meetings up to £25. There is the Acca Boost, where your winning accas will be boosted from 5% for a 4 fold up to 50% for a 16 fold (up to £100). There is also a similar boost for racing accas. The Weekly Bet Club rewards you with a £10 free bet if you place 5 acca bets of £5 or more, and there is a virtual sport boost on net winnings of 20% (up to £20) each week.

Finally, if one leg lets you down in a 5+ team acca, you will get your stake back as a free bet. A superb range of loyalty offers.


£15 risk-free and a really easy-to-use website

8.5 Total Score

Nice, risk-free £15 for new customers, a clean and clear website, and good value throughout. Very solid.

Sign Up Offer
Markets & Odds
Website & App
Ongoing Offers
  • £15 risk-free bet for new customers
  • Simple, clear and easy-to-use website
  • Good value and loads of markets
  • Plenty of quality ongoing offers
  • Some may not like the lack of bells and whistles

- Enter Your Location -
- or -
Reset Password